Search Engine Optimization (SEO)

No—moving to our managed hosting is recommended for reliability and speed, but it isn’t required. If you choose to self-host, we’ll still complete the audit and handle ongoing SEO/content work. However, because we can’t control your server environment, we can’t be responsible for hosting-related performance or uptime issues. We’ll share best-practice guidance and coordinate with your provider as needed, while any hosting upgrades, incident response, or downtime remediation are handled by your team/host.

Most clients see early wins once technical issues are fixed and priority pages go live (first 4–8 weeks). Meaningful, compounding results typically land in 3–6 months, depending on competition, your current site health, content cadence, and the number of locations. Newer sites or very competitive markets can take longer; established sites with clear service focus often move faster.

Local SEO focuses on showing up in the Map Pack and nearby searches (e.g., “window replacement near me”). It emphasizes your Google Business Profile (GBP), consistent NAP data (name, address, phone), reviews, and strong location/service pages.

Traditional/Organic SEO targets the standard blue-link results with helpful content, site structure, and authority building. Most local and regional businesses benefit from both: Local SEO for “right-now” nearby intent, and Organic SEO for broader service discovery.

Yes. Your retainer includes:

• Google Business Profile (GBP) management (optimize categories, services, hours, photos, updates).
• Directory/citation management (audit, cleanup, and ongoing consistency).
• Review monitoring with alerts and guidance on responding to positive and negative feedback.

The goal is to strengthen trust and improve local visibility without adding work to your plate.

We track what matters to the business—not just clicks:

• Phone call tracking with filters for spam/short calls and simple tags (e.g., quote requested, scheduled, not a fit).
• Form lead signals (service requested, location, timeframe) to spot high-intent inquiries.
• Booked appointments/jobs and, when available, CRM feedback to connect marketing to pipeline and revenue.

In reviews, we focus on qualified calls, form quality, appointment rate, and cost per booked job—not vanity metrics.

Absolutely. We run SEO and Google Ads as a single strategy so each strengthens the other:

• Use PPC search term data to guide SEO topics and negatives.
• Test messaging and offers in Ads, then roll winners into organic pages.
• Build high-intent landing pages that convert for both channels.
• Share tracking and reporting in one dashboard so decisions align with your KPIs.

Most clients notice early wins as technical issues are resolved and priority pages go live. Meaningful momentum typically builds over the next few months, depending on competition and scope.

Helpful, customer-focused pages and blog posts that support your services and locations—no fluff, no keyword stuffing.

Yes. You’ll get alerts for new reviews and guidance on responding to both positive and negative feedback.

We review your custom dashboard together on a bi-weekly or monthly cadence and connect activity to the KPIs that matter—calls, forms, appointments, and booked jobs.

Engagement terms are outlined in your proposal. We keep things straightforward and focused on results.