We design PPC programs that add new qualified leads—without cannibalizing what you already get from organic, referrals, or brand equity. With a tight integration into your CRM, we optimize for the leads that actually turn into appointments and revenue, not just clicks.
Pay-Per-Click Advertising (PPC)
Why Managed PPC with iMedia One
- Incremental growth first. We prioritize non-brand demand and high-intent opportunities you’re not already capturing.
- Value over volume. We combine call tracking and CRM signals so the system learns what a good lead looks like for your business.
- Right channel at the right time. Start with search; layer in Brand, YouTube, Performance Max, and Microsoft Ads when (and only when) they add lift.
- Simple, honest reporting. One dashboard, reviewed together—focused on qualified leads, booked jobs, and cost to acquire.
What we run (and when we use it)
Core: Google Search
The backbone for high-intent demand (services + locations). Strong negative keywords, ad assets, and landing experiences that convert.
Brand Campaigns (when appropriate)
Protect your name from competitors, capture high-intent searches, and control the message. We’ll make sure it’s incremental, not waste.
YouTube Ads (selective)
Great for remarketing and top-of-funnel introductions in your service areas. Used when creative and audience signals justify the lift.
Performance Max (when it adds reach)
We layer PMax when inventory or audience coverage is constrained—after your search foundations are solid and we can measure impact properly.
Microsoft Ads
An additional source of cost-effective intent, especially in certain markets and demographics. Mirrored strategy with channel-specific tuning.
Value-based optimization
We connect your marketing to your CRM so we can see which leads booked, which closed, and which weren’t a fit. That feedback loops into your campaigns, helping Google (and Microsoft) find more leads like your best ones. You’ll see less noise, more real opportunities.
What this looks like on your end:
- Clear lead tagging and simple outcome tracking (booked, sold, not a fit)
- Regular reviews where we align campaigns to business goals
- Adjustments to budgets and targeting based on value, not vanity metrics
How we work together
Audit & Plan
We review goals, geography, competition, and assets.
Build & Launch
Campaigns, tracking, landing experiences, QA.
Learn & Optimize
Search term pruning, creative tests, bid/geo/device tuning.
Measure & Coach
Bi-weekly or monthly reviews in your dashboard; decisions tied to qualified leads and bookings.
What you get each month
- Campaign management across Google (and Microsoft Ads if active)
- Search term and negative keyword maintenance
- Ad copy tests, asset updates, and landing page edits
- Call tracking and form quality checks
- Budget pacing and opportunity sizing by market
- Transparent reporting + strategy calls
What success looks like
- More qualified calls and form submissions—at a cost you can scale
- Clear understanding of which campaigns drive bookings
- Confident budget moves (where to add, where to pull back)
- Smart expansion into Brand, YouTube, PMax, and Microsoft only when it helps
FAQs
Most likely—especially if your business lives or dies by leads (home improvement, healthcare/vision, legal/professional, local services). If people are actively searching for what you offer, PPC lets us capture that demand and add incremental qualified leads. If search volume is thin, we’ll recommend right-sized budgets or alternate channels before you spend.
We keep quality tight from click → call/form:
- Targeting & exclusions: Focused search campaigns, strong negatives, tight geo & schedule controls; we avoid high-spam surfaces by default (e.g., most display placements, search partners in risky verticals).
- Form protection: reCAPTCHA + simple anti-spam checks.
- Call quality filters: Track call length and outcomes; tag/block spam, and refine keywords/ads/locations to reduce noise over time.
- Ongoing QA: Regular search-term pruning and landing-page tweaks aimed at better fit, not just more volume.
Absolutely. It’s often a cost-efficient extension of winning search coverage, especially in certain regions and demographics.
It depends on your market and competition, but here are practical starting points:
- Local services (single market): $2,000–$5,000/mo
- Competitive niches (e.g., legal/HVAC/multi-service): $5,000–$15,000/mo
- Multi-location/regional: $10,000–$30,000+/mo
- Brand protection only (when needed): $500–$1,500/mo
We scale once we prove cost per qualified lead and booked appointments are on target. Microsoft Ads can be added as an efficient extension.
With a functional site and access in place (Google/Microsoft Ads, billing, analytics/call tracking), we can typically launch within 1–2 business days in our focus industries. Creative-heavy expansions (YouTube, new landing pages, or PMax asset builds) may add a few days for production and approvals. We still prioritize getting search live fast, then layer in channels that prove additive.
Search campaigns typically gain traction within days to weeks. Expect steady optimization in the first 30–60 days as we learn which queries, locations, and times drive the best leads.
Not always. We start with pragmatic edits and testing. If a dedicated page is clearly better for conversion or measurement, we’ll recommend it.