We set up simple, reliable measurement so you can see which channels drive qualified leads and booked jobs—not just clicks. GA4, Tag Manager, call tracking, consent mode, and a dashboard you’ll actually use.
Analytics & Tracking
Why this matters
If you can’t trust your data, you can’t make confident decisions. We fix tracking first so every dollar after that works harder—and you know where to add budget (and where to pull back).
What we implement
If you can’t trust your data, you can’t make confident decisions. We fix tracking first so every dollar after that works harder—and you know where to add budget (and where to pull back).
- GA4 & Tag Manager – Track the actions that matter: calls, forms, bookings, purchases.
- Call tracking – Tie phone calls back to channels, campaigns, and (when useful) keywords.
- Consent Mode v2 – Respect privacy while preserving directional measurement.
- Dashboards – Your KPIs in one view: qualified leads, appointment rate, cost per booked job.
- CRM integration – Feed lead outcomes back into campaigns to optimize for value.
- Lead Source Tracking Pro – Our add-on for clean UTM capture and consistent source data across forms.
How we work together
Audit & Plan
We review your current setup and identify the gaps: what’s tracked, what isn’t, and what leadership actually needs to see.
Implement
We configure GA4, Tag Manager, call tracking, and consent mode. You’ll get a clear list of what changed and why.
Validate & Train
We QA events and conversions, then walk your team through the dashboard so everyone knows how to read the numbers.
Govern & Improve
We monitor weekly, fix issues fast, and adjust tracking as campaigns or site features evolve.
What you get each month
- Tracking maintenance and quick fixes
- Call tracking reviews (spam filtering, quality spot-checks)
- Conversion QA and naming consistency
- Dashboard updates and insights summary
- Strategy call (bi-weekly or monthly) to align actions with KPIs
What success looks like
- Clear, trustworthy reporting (no more “the numbers don’t match”)
- Less noise, more qualified calls and forms
- Confident budget moves based on booked jobs, not vanity metrics
- Faster troubleshooting when something breaks
FAQs
Yes. We set up call tracking and pass campaign details into your reporting. We also filter junk/spam and use call length and simple tags to focus on leads that matter.
Absolutely. When we push basic outcomes (booked/sold/not a fit) back into your analytics and ad platforms, we can optimize for value, not just volume.
A plain-English readout of what’s tracked, what’s missing, broken events, duplicate or noisy conversions, consent logic, and a prioritized fix list.
Yes. Your dashboard rolls up SEO, PPC (Google/Microsoft), calls, forms, and outcome metrics so decisions align with business goals.