Beyond the Click: How Google’s 2026 AI Overviews Redefine Local Business Growth 
For years, the goal of digital marketing was simple: rank high, get the click, and…
Austin JonesFebruary 17, 2026
How the Web Search Funnel Changed in 2025 – And What Visibility Will Mean in 2026 
For more than a decade, the online buying funnel worked in predictable stages: awareness →…
Austin JonesDecember 8, 2025
Why Search Console Impressions Dropped in September – And Why It’s Not a Ranking Problem 
In early September, Google quietly tightened how the &num=100 URL parameter works. For years, many…
Austin JonesOctober 24, 2025
AI Overviews Are Eating CTR. Quality Traffic Wins. 
Organic click-through rates are falling. You’ve seen it in Search Console: impressions are fine, clicks…
Austin JonesOctober 16, 2025
Google Ads for Home Services: From Wasted Spend to Booked Jobs 
If you run a home-service company, your ads should buy you phone calls and booked…
Austin JonesOctober 14, 2025
AI Search Readiness Checklist 
Search is shifting. AI Overviews and assistants are summarizing answers and citing just a few…
Austin JonesOctober 6, 2025