How the Web Search Funnel Changed in 2025 – And What Visibility Will Mean in 2026 
For more than a decade, the online buying funnel worked in predictable stages: awareness →…
Austin JonesDecember 8, 2025
AI Overviews Are Eating CTR. Quality Traffic Wins. 
Organic click-through rates are falling. You’ve seen it in Search Console: impressions are fine, clicks…
Austin JonesOctober 16, 2025
AI Search Readiness Checklist 
Search is shifting. AI Overviews and assistants are summarizing answers and citing just a few…
Austin JonesOctober 6, 2025